Why it Matters
Epcon JV LLC’s hiring of Schoening Strategies LLC marks the home builder’s first foray into federal lobbying. The company enters advocacy just as Congress intensely focuses on the national housing crisis. Epcon specializes in 55+ active adult communities, giving them direct stakes in federal housing, tax, and trade policies.
By the Numbers
This is Epcon’s first and only lobbying disclosure, creating rather than changing their federal advocacy presence. Palmer Schoening serves as the sole lobbyist on the engagement. The firm brings extensive tax policy experience but no prior congressional staff background.
Broader Context
Congress has identified a national shortage of 3.85 to 5 million housing units. Multiple hearings have examined supply-side constraints and regulatory barriers to development. Members from both parties cite tariffs as adding $7,500 to $10,000 to new home costs. The 119th Congress has introduced numerous bills addressing zoning reform and construction incentives.
The Agenda
Epcon registered to lobby on three issue areas: Housing, Taxation, and Trade. The registration filing doesn’t specify particular legislation. However, multiple relevant bills are moving through Congress, including the S.2651 – ROAD to Housing Act and the bipartisan Housing Supply Frameworks Act.
Competitive Landscape
Epcon joins a crowded advocacy field. Competitors include Amherst Group LLC in single-family residential markets and Walker & Dunlop Inc. on housing tax credits. The Manufactured Housing Institute advocates for affordable housing alternatives. Building materials companies like CEMEX Inc. lobby on related trade issues.
Between The Lines
Congress has held hearings on “Building Our Future: Increasing Housing Supply in America” and “Expanding Choice and Increasing Supply: Housing Innovation in America”. Rep. Jim Costa led a letter highlighting tariff costs on construction materials. Sen. Chris Van Hollen and Sen. Elizabeth Warren have cited specific cost estimates from trade policies. Tax credit bills like the Neighborhood Homes Investment Act directly align with Epcon’s interests.
The Bottom Line
Epcon’s lobbying debut comes at an opportune time for housing policy advocacy. Their focus on tax incentives matches congressional appetite for development stimulus. Success will depend on leveraging Schoening’s tax expertise while navigating broader housing affordability debates.
All data used in this article came from Legis1. Request a demo to learn more!
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