Why It Matters
Bruin Biometrics is entering the federal lobbying arena with a focus on Medicare and Medicaid policy. The company manufactures the Provizio Sub-Epidermal Moisture (SEM) Scanner, a device that detects pressure injuries before they become visible. Hospital-acquired pressure injuries cost the U.S. health system an estimated $11.6 billion annually, with individual episodes running anywhere from $500 to more than $70,000. Bruin's engagement with Monument Advocacy marks a strategic push to shape policy around reimbursement and clinical adoption of its technology.
Broader Context
Congress has signaled interest in pressure injury prevention. The 2020 federal appropriations bill to fund the Veterans Affairs Department included language noting the VA should consider incorporating protocols to prevent pressure injuries. The 2022 congressional appropriations bill included funding for the VA to adopt the International Guideline for Prevention and Treatment of Pressure Ulcers and Injuries. Rep. Ted W. Lieu (D-CA-36) has stated that the SEM Scanner provides nurses with a new tool to risk-assess patients for injuries that disproportionately impact the elderly, disabled veterans, and others with limited mobility.
The Bottom Line
Joel White and Colton Henning registered as the company's lobbying team. The engagement covers Medicare and Medicaid issues.
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