Why It Matters
JUUL Labs Inc. filed a new client registration with Determinant LLC, signed Oct. 8, covering tobacco and consumer issues/safety/protection. Determinant is a new firm for JUUL Labs.
JUUL Labs' other current outside firms are Checkmate Government Relations LLC (second quarter), Fulcrum Public Affairs LLC (second quarter), W Strategies LLC (second quarter), and Rubin, Turnbull & Associates Inc. (second quarter), all with no termination on record.
The Determinant team lists two lobbyists: Mary Beth Stanton, covered position CEO, and Paul Nemetz, covered position Director.
By the Numbers
JUUL Labs' in-house operation reported $750,000 for the second quarter and $700,000 for the first quarter. It reported $700,000 for the fourth quarter of 2025 and $570,000 for the third quarter of 2025.
Broader Context
The Food and Drug Administration (FDA) has authorized marketing of JUUL e-cigarette products, according to the agency. FDA Commissioner Marty Makary has said that many vaping products sold nationally are illegal and has encouraged retailers to stop selling unauthorized products. JUUL Labs' in-house second-quarter report is listed as tracking H.R. 4121 (119th Congress), the Agriculture, Rural Development, FDA, and Related Agencies Appropriations Act.
Between The Lines
Rep. Raja Krishnamoorthi (D-IL) posted on Sept. 1 that the FDA has authorized JUUL2, including a menthol pod that the agency itself acknowledges could appeal to young people, and that the government should crack down on products that hook kids on nicotine.
Competitive Landscape
Hillfield LLC registered through Goodwin Procter LLP on Sept. 1 to lobby on tobacco. American Kratom Association registered through Woden Strategies LLC on Sept. 20 to lobby on consumer issues/safety/protection. Impulse Labs Inc. registered through BGR Government Affairs LLC on Sept. 16 to lobby on consumer issues/safety/protection.
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