Why it matters: MuscleSound Inc. is making its first foray into federal lobbying. The Colorado-based muscle assessment technology company has hired a major firm with deep healthcare expertise, signaling the company’s push to influence policy as it expands beyond sports into broader healthcare markets.
By the numbers: MuscleSound registered Brownstein Hyatt Farber Schreck LLP as its lobbying firm on July 12, 2025. Brownstein generated $16.3 million in lobbying revenue over the past 12 months. The firm assigned four experienced lobbyists to the account: Deema Fareed Tarazi, Adam Benjamin Steinmetz, Sapna V. Rampersaud, and Emily Martin Felder. All four have extensive experience with military healthcare through TriWest Healthcare Alliance Corp.
Why now: Healthcare technology faces evolving FDA regulations for novel assessment tools. The military health system is modernizing its approach to soldier performance and injury prevention. Post-pandemic healthcare has accelerated the adoption of remote monitoring technologies. These trends create both opportunities and regulatory challenges for MuscleSound’s ultrasound-based muscle assessment technology.
The agenda: MuscleSound plans to lobby on “health issues” but hasn’t specified particular legislation. The company’s ultrasound technology measures muscle energy stores and tracks recovery. Given the lobbying team’s military healthcare background, defense applications appear central. The technology serves athletes, healthcare professionals, and military personnel.
Competitive landscape: MuscleSound joins Brownstein’s healthcare portfolio alongside major players. Novartis Corp. spent $410,000 on health issues lobbying. Johnson & Johnson Services Inc. invested $400,000 on healthcare policy and patient access. ModernaTX Inc. also maintains an active lobbying presence.
Between the lines: The team’s shared experience with TriWest suggests military applications are key. All four lobbyists worked on veterans’ health care and DoD contracts. They also have TriCare reimbursement experience, crucial for military health coverage. This background positions MuscleSound to pursue defense contracts and military health system integration.
The bottom line: MuscleSound is betting on federal engagement to expand beyond sports markets. The company’s technology intersects with military readiness and healthcare innovation priorities. Success depends on navigating regulatory pathways and securing government adoption.
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